On a summer morning, 11 June 1975, a baby boy was born to the Ahuja family in a small city called Yamuna Nagar in Haryana, India. He was nameless for a week until his parents finally decided to call him ‘Sanjay’. And so my life story begins…

I was born and brought up in a small town and my education till graduation is from the same city. When I grew up, then just like birds I flew away to explore new places. I belong to a family with an educational background, and I’ve always had an interest in expanding my knowledge of and skill with emerging technology.

Very little complexity exists in my own history. As an embedded design engineer, I began my career at a startup and then had opportunities to work in the Smart Goods, Industrial IoT, Travel, and Manufacturing industries. I’ve been fortunate enough to travel to a number of different nations throughout the course of my career, and it’s easily one of my favourite aspects (United States, Hongkong, Japan, Singapore, The Netherlands, Germany, Indonesia, Thailand etc.).

In 2002, I tied the knot with Pooja, and we’ve been living happily ever since. Aayush and Ahana are our two wonderful children. When put together, Aayush’s calm demeanour and Ahana’s constant chatter strike a nice contrast.

In my experience, companies that show an interest in the Embedded field are a pleasure to work for. Motivated by the Made in India initiative, I left the corporate sector after more than twenty-five years to pursue a career as a startup’s founding CEO. Now, I am assisting micro, small, and medium-sized enterprises (MSMEs) with creative product design and SaaS-based Smart Products.